Is creative thinking accidental or deliberate?

If you were asked to come up with 100 funny captions for this cartoon, could you do it?

· How would you go about it?
· How long would it take you to come up with
one hundred ideas?
· What tools would you use?
· Would you just stare at it until ideas popped into your head?

If you're like most people, you will sit and look at the cartoon until something comes to mind – using the slowest and most ineffective process to come up with a handful of captions (some of them actually funny). And when you do come up with an idea you won't be sure how you did it so you can't repeat the process.

Don't worry. You're not alone.

Most of us use the accidental method because we don't know any other way. This method can be effective, but it's slow and unpredictable. You don't have time for that.

This book will teach you the power of using deliberate creative thinking tools to help you generate new ideas. We'll explore a dozen of the most effective creative thinking tools available in the "SIG Toolkit." But first, let's find out why creative thinking is important to you.

CEOs ARE ASKING FOR CREATIVITY

A recent survey of Fortune 500 CEO's asked what they looked for when hiring employees and promoting managers. A whopping 100 percent of the CEO's mentioned creativity as one of the primary characteristics. In fact, almost 60 percent of the CEOs surveyed ranked creativity higher than intelligence. This is in stark contrast to the fact that only six percent think they are doing well when it comes to creativity. Without a doubt, our major corporate employers want and need your creativity in their workforce and corporate culture.

Many of us believe that only "special" people are blessed with creativity. Not true. We are all born creative but it is "taught out of us." We are pushed to conform and stay in line. Fit in the box, not out of it.

It's scary how quickly our creativity disappears. A child's creativity decreases 90 percent from age five to seven. By the time they reach 40, their creativity is at rock bottom -- a mere two percent of what they once had. This probably happened to you too.

Want it back?

This book will teach you the tools and techniques you need to get your creativity back. Let's get started.