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Friday, 20 August 2004 |
One common mistake people make during the creative process is they insist on being logical. Of course logic is critical in our daily lives, but there is one place it does not belong – during the creative thinking process and brainstorming activities.
There is plenty of time for logic later on, but during the creative process you want as many ideas as you can get, regardless of how ridiculous they might seem at first. Many times we think a creative idea is illogical but when we ask why is it illogical, you often find it's only a few specific rules or procedures that make it so. If you dig a little deeper, you find that the rules may not apply in this particular case or that they can be modified to allow this new idea to take form. Often this can be done without dramatically changing the rules or suffering any real consequences. To be successful, always remember there is no room for logic during the creative thinking process. Period. Save it for later.
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Last Updated ( Friday, 19 November 2004 )
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