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Why is Creative Thinking Important? Print E-mail
Friday, 20 August 2004
The diagram below shows some examples of the various ways we spend our time. Mentally draw a big + in the middle of the picture with the center of the + at the base of the red and green arrows to separate the picture into four quadrants.

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What percent of your time is spent in each quadrant? If you're like most of us, you spend way too much time in the lower left hand quadrant – fighting fires and reacting to past issues. We all have to fight fires occasionally, but employers really want us to spend more time in the upper right hand area. This is where we can be creative and generate new ideas to solve problems before they happen.

Action Item

Next week, think about how you spend your time. Better yet, write it down. After a week, take a look at what you've captured. Where do you spend most of your time? How much more creative could you be if you spent a couple of hours a day anticipating new opportunities. What problems do you see coming?


This is the environment needed to foster creativity. We can be creative in our problem solving techniques, but wouldn't it be better to prevent them in the first place? Just changing your mindset and how you spend your time can really increase your creative potential. Try it next week.

Last Updated ( Friday, 19 November 2004 )
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